One of the best ads I've seen this week comes to us from Andrew Tindall and Felipe Suarez, who shared this incredible out-of-home ad on LinkedIn. Take a look below.

As creatives, we can tend to get obsessed with brand rules and guidelines. What to follow, what to abide by.

The truth is, sometimes, playing with the rules is what can help a good ad become a great ad. And that's exactly what's on display here.

By removing the iconic heart from the I LOVE NY logo, LiveOn has created one of the most powerful OOH ads I've seen this year.

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