Here’s one for every grandparent who’s ever footed the bill on family holidays (and there are many). Lloyds Bank’s latest ad, The Best Grandparents, is a nod to the age-old tradition of grandparents covering every last expense, from ice creams to sightseeing tours, with a smile (and maybe a slight sigh). But now, thanks to Lloyds' new Link Pay feature, there's a subtle way to nudge the family into chipping in.

In this charming ad, a long-suffering granddad finally sees his wife whip out the Link Pay feature to recover some of those vacation splurges. Directed by Gary Freedman, the spot captures the classic British awkwardness around money—making it easier for grandpa to get reimbursed without any side-eye. For once, it’s the grandkids’ turn to pay up!