KFC’s first franchise opened in 1952, and its first slogan appeared only four years later in 1956. That famous KFC slogan that’s synonymous with the brand at this point: It’s Finger Lickin’ Good.

The company came out this week with a statement, calling their own slogan “the most inappropriate slogan of 2020”. KFC will be pulling the slogan from their global advertising campaigns for “a little while”, likely until the pandemic is over. At which point, we’re sure to see some pretty hilarious spots from this master advertiser. This is all so ridiculous and bizarre that it’s actually been covered in a Snopes article. And yes, it’s been verified a true story.

In the meantime, to address the announcement, they’ve partnered with the agency Mother to launch a campaign that addresses their awkward slogan head-on.

KFC Slogan Announcement: Video Campaign

KFC Slogan Announcement: Outdoor Campaign

Copy reads: Lick fingers at your own risk, thumbs included.

Copy reads: Caution, may cause finger lickin’

Copy reads: Wash fingers thoroughly before lickin’

Copy reads: Finger lickin’ not currently advisable

Credits for the KFC Slogan Pause Campaign

Brand: KFC

Agency: Mother

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