Last week, Meta announced what they're coining further "brand suitability controls", aka ways for companies to feel more comfortable advertising on Facebook and Instagram.

If you've ever run ads on Facebook, you no doubt have noticed comments on your ads. Sometimes, comments are great. Other times, they're completely out of left field, whether they be from trolls, bots, or people having a bad day.

Monitoring these comments has always been a part of the job when we run Facebook or Instagram ads for our clients. So this latest announcement is nice, knowing that our clients will have the option to encourage or turn off comments on their ads.

Here's what Meta had to say in a press release: 

Today, we’re announcing that we’re testing a new control that allows businesses to turn off the comments on their Facebook and Instagram ads. We understand this functionality can be important for brands when running sensitive campaigns or during periods of heightened sensitivity. Comment controls are currently available to a limited number of businesses, and we will continue to test and iterate on this functionality and its availability.

If you're interested in Meta Advertising on Facebook or Instagram, have a look at our case studies: Social Media Ads for King Carts, and Social Media Videos for FIXD.

And of course, when you're ready to start a conversation about advertising your product, service or brand, fill out our contact form and let's start a conversation.